What belongs on a coffee shop sales dashboard
4 min read
It's tempting to put everything on a dashboard. The better version has less on it, not more.
Sales by hour tells you about staffing. Sales by product tells you about your menu. Labor as a percentage of sales tells you about your margins. Everything else is usually a distraction from those three.
What to leave out
Vanity metrics: total transactions without context, follower counts, anything that changes daily but doesn't change a decision.
A good dashboard is short enough to read over coffee, before the shop opens.